Sefine Shipyard: Shaping the Future in the Maritime Industry
Owned by Koloğlu Holding, Sefine Shipyard is located in Yalova-Altınova on a 250,000 m^2 area, positioned on the coast of the Marmara Sea, and stands out as one of Turkey's largest shipyards.
Sefine exports high-quality shipbuilding and repair services to 43 different countries worldwide, particularly excelling in the construction of Live Fish Carrier vessels, where it holds a leading position globally. Moreover, it pioneers technological advancements in the field of autonomous and unmanned maritime vehicles through its R&D and product delivery activities.
As an important source of employment in the Turkish maritime sector with over 6000 employees, Sefine Shipyard contributes to the industry and the Turkish economy through continuous investments and innovation activities. Being the export champion in the Shipbuilding category in Turkey's Top 1000 Exporters Survey in 2020, Sefine Shipyard is a platform where dreams shaped by passion and innovation turn into reality.
While representing excellence and quality in the global maritime market, Sefine Shipyard continues to strengthen Turkey's leading position in the maritime sector.
Innovative Transformation with Babel Agency for Sefine Shipyard
At Babel Agency, we developed a comprehensive branding and communication strategy for Sefine Shipyard, one of the leading companies in the shipbuilding industry. With a redesigned visual identity and brand world, Sefine Shipyard further solidified its position in the industry.
We designed a strong, minimal, and industry-focused new logo for Sefine Shipyard. Additionally, we developed an extensive visual strategy including corporate identity guidelines, communication materials, and outdoor designs. We created and managed dynamic content to increase engagement on the brand's social media platforms. Furthermore, we designed and developed an innovative website to maximize user experience. We also completed challenging film productions encompassing general promotion of the shipyard and ship repair-maintenance processes.
As a result of this process, Sefine Shipyard's recognition both locally and internationally increased. The renewed brand identity and digital assets significantly enhanced the company's competitive power in the market, while reinforcing its leadership position with an iconic and reliable image in the industry. At Babel Agency, we are delighted to work towards realizing Sefine Shipyard's vision and strengthening its brand on a global scale.
Project Process
Innovative Brand Transformation with Babel Agency for Sefine Shipyard:
At Babel Agency, we developed a comprehensive brand renewal and communication strategy for Sefine Shipyard to further strengthen its leading position in the industry and enhance its competitiveness in the global market. Our project was based on completely renewing the brand's visual and digital identity.
Strategic Planning:
Before commencing the project, we conducted a detailed analysis of Sefine Shipyard's existing brand identity, market position, and objectives. Based on competitor analysis and industry trends, we outlined a strategic roadmap.
Brand and Logo Design:
For creating the new brand identity, we adopted a strong, minimal, and maritime industry-appropriate design. We designed a new logo incorporating a wheel symbolizing the dynamism of the shipbuilding sector and the letter 'S'.
Corporate Identity and Visual Design:
Following the renewed logo and brand identity, we prepared a corporate identity guide. Communication materials, business documents, and outdoor designs were strikingly designed using a strategic color palette of blue and black.
Development of Digital Assets:
To modernize the brand's digital assets, we designed a user-friendly, interactive, and visually rich website. The website's interface and user experience were optimized according to industry needs.
Social Media and Digital Marketing:
We developed a social media strategy to strengthen the brand's online presence. Social media accounts were managed with dynamic and interactive content.
Media Productions:
For promoting the brand, we produced various videos including the launching ceremony of the Caronte Tourist ship, general shipyard promotion, and ship repair-maintenance videos. These productions were executed under challenging conditions and delivered high-quality content.
Results
During this process, Sefine Shipyard has strengthened its leadership in the industry, significantly increased its brand value and visibility. The renewed brand and digital assets have enhanced the company's global competitiveness, significantly improving its effectiveness and customer interactions in the industry. At Babel Agency, we take great pride in being part of this successful transformation.
Innovative Transformation for Sefine Shipyard: Brand Renewal and Digital Solutions with Babel Agency
Babel Agency successfully completed the brand and digital transformation projects for Sefine Shipyard. These projects have reinforced the shipyard's position in the industry and enhanced its global competitiveness.
Strengthening of Brand Identity:
The new logo design, strong, minimal, and industry-focused, has renewed Sefine Shipyard's corporate identity. The new logo, symbolizing the dynamism of the shipbuilding sector, strengthened the company's image and elevated its brand value.
Renewal of Visual and Corporate Identity:
The redesign of corporate identity guidelines and various communication materials ensured consistent and effective representation of the brand across all communication channels. The strategic use of blue and black colors increased the brand's visibility and professionalism.
Optimization of Website and Digital Assets:
The user-friendly, interactive, and visually rich new website increased visitor interaction with the brand and improved their digital experiences. With its modern design and user-focused interface, the website stood out from other companies in the industry.
Social Media Engagement and Digital Marketing:
Strengthening social media strategies increased the brand's online visibility and engagement. Through dynamic content and effective digital marketing campaigns, the brand reached a wide audience on social media platforms.
Multimedia Productions:
High-quality multimedia productions such as ship launching, shipyard promotions, and ship repair-maintenance videos effectively conveyed the brand's story and technical capabilities. These productions enriched the company profile and played a critical role in reaching potential customers and partners.
Thanks to this comprehensive transformation, Sefine Shipyard has strengthened its leadership in the maritime industry and achieved a more competitive position in the global market. At Babel Agency, we are delighted to contribute to the success of Sefine Shipyard and witness the impressive results of the project. This project is considered a milestone in terms of industry innovation and excellence.
How We Helped?
Branding
- Brand Strategy
- Rebranding and Logo Design
- Visual Identity
- Corporate Identity Guidelines
Website
- UI User Interface Design
- UX User Experience Design
- Front-End Software Development
- User Panel Software
Graphic Design
- Presentation Designs
- Event Designs
- Promotional Designs
- Brochure and Catalog Designs
Digital Marketing
- Digital Strategies
- Social Media Management
- Advertising Campaigns
- Digital Media Planning
Production
- Photography
- Promotional Films
- Timelapse Video Films
- Motion Graphics
