Babel - Creative and Digital Advertising Agency - Babel won the Crystal Apple in the Digital Category with Latro!

Babel won the Crystal Apple in the Digital Category with Latro!

Babel won the Crystal Apple in the Digital Category with Latro!

Driven by the motto of "Creating new possibilities with extraordinary chemical solutions" Latro is an "ecosystem" consisting of customer-centric and purpose-driven autonomous teams. In the digital age, our top priority is to develop environmentally friendly projects. We have developed a website that aligns with Latro Chemistry's vision, focusing on a low carbon footprint and providing a special mode UX experience for color-blind individuals and low-spec devices.

Every data transfer generates an electricity consumption need, leading to climate change and increasing carbon emissions. The 'low impact' Turkish expression we developed for Latro Chemistry, a low-impact website, reduces data transfer by up to 70% compared to regular websites and reduces the carbon footprint. With neutral color palettes, bold typography, and an unconventional design language, www.latro.com.tr provides a 100% accessible website for color-blind and visually impaired individuals on compatible devices.

Babel is an advertising agency that provides 360-degree solutions to targeted needs. For 15 years, we have been providing design, software, and project development services to startups, brands, and companies. We believe that great things don't happen by themselves. A good team consists of individuals who constantly seek better ways to develop award-winning projects. At Babel, with our passionate team focused on creating impact and innovation, we are doing what we love no matter what we do.

We would like to thank all the members of the Babel team who contributed to the award-winning web project that reflects Latro Chemistry's explorers and our creativity and excitement throughout this process.


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