Unique Chemical Solutions
Latro is an ecosystem consisting of autonomous teams whose core purpose is to produce extraordinary solutions, focusing on making a difference through customer understanding and a team of explorers. With a motto of creating new possibilities with extraordinary chemical solutions, Latro had the resources it needed to reposition itself with its target audience. However, the brand's existing visual identity and website did not reflect the company's goals of user focus, accessibility, and sustainability. It also failed to effectively convey the company's technology-focused approach. Additionally, there was a desire for the website's backend to be more flexible and simple to improve site management.
Latro Project Summary
We designed a modern, user-friendly, and award-winning website for Latro Chemicals. The website served as the digital storefront for the brand and provided visitors with an impressive user experience. The design adopted an environmentally friendly approach by focusing on a low carbon footprint.
To attract the attention of the target audience, a user-friendly experience was required on the website, focusing on a low carbon footprint, 100% accessibility, and special mode UX experience for color-blind and low-spec devices.
We developed a new content strategy based on past user data. With these guidelines, we focused on website architecture and customer experience. To implement our design thinking, our UX team conducted a combination of quantitative and qualitative analyses based on user data. We identified technologies for improving the overall user experience of the Latro website, as well as how to enhance low carbon footprint and information architecture.
Results
Data transfer requires electricity that generates carbon emissions, contributing to climate change. The low-impact website at https://www.latro.com.tr/tr/positive-impact reduces data transfer by up to 70% compared to our regular website, lowering the carbon footprint.
With neutral color palettes, bold typography, and an unorthodox layout design, https://latro.com.tr/ provides a website that is 100% accessible for low-spec devices, color-blind users, and visually impaired individuals.
How did we assist?
Website:
- UI User Interface Design
- UX User Experience Design
- Mobile Design
- Front-End Software Development
- BABEL CMS Integration
Graphic Design:
- Packaging Designs
- Presentation Designs
- Campaign Designs
- Social Media Content
Production:
- 2D Animation Films
- Motion Graphics
