Latro - Babel - Creative and Digital Advertising Agency
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Latro

We provided Latro, offering chemical solutions, with a website featuring a low carbon footprint and comprehensive agency services covering all aspects.

Web Design
Social Media
Production
Latro

Chemistry

Innovative Chemical Solutions

İstanbul, Türkiye


Unique Chemical Solutions

 

Latro is an ecosystem consisting of autonomous teams whose core purpose is to produce extraordinary solutions, focusing on making a difference through customer understanding and a team of explorers. With a motto of creating new possibilities with extraordinary chemical solutions, Latro had the resources it needed to reposition itself with its target audience. However, the brand's existing visual identity and website did not reflect the company's goals of user focus, accessibility, and sustainability. It also failed to effectively convey the company's technology-focused approach. Additionally, there was a desire for the website's backend to be more flexible and simple to improve site management.

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Latro Project Summary

 

We designed a modern, user-friendly, and award-winning website for Latro Chemicals. The website served as the digital storefront for the brand and provided visitors with an impressive user experience. The design adopted an environmentally friendly approach by focusing on a low carbon footprint.

To attract the attention of the target audience, a user-friendly experience was required on the website, focusing on a low carbon footprint, 100% accessibility, and special mode UX experience for color-blind and low-spec devices.

We developed a new content strategy based on past user data. With these guidelines, we focused on website architecture and customer experience. To implement our design thinking, our UX team conducted a combination of quantitative and qualitative analyses based on user data. We identified technologies for improving the overall user experience of the Latro website, as well as how to enhance low carbon footprint and information architecture.

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Results

 

Data transfer requires electricity that generates carbon emissions, contributing to climate change. The low-impact website at https://www.latro.com.tr/tr/positive-impact reduces data transfer by up to 70% compared to our regular website, lowering the carbon footprint.

 

With neutral color palettes, bold typography, and an unorthodox layout design, https://latro.com.tr/ provides a website that is 100% accessible for low-spec devices, color-blind users, and visually impaired individuals.

How did we assist?

Website:

  • UI User Interface Design
  • UX User Experience Design
  • Mobile Design
  • Front-End Software Development
  • BABEL CMS Integration

Graphic Design:

  • Packaging Designs
  • Presentation Designs
  • Campaign Designs
  • Social Media Content

Production:

  • 2D Animation Films
  • Motion Graphics

Diğer Çalışmalarımıza Göz Atın

Doing effective work, designing remarkable products, creating great experiences and achieving important results requires a real partnership. That's why we have been here for a long time and we are with you every step of the way.