Events are a cornerstone of a business' marketing strategy. 80.4% of organizations say that in-person events are the most effective marketing channel, while 95% of marketers emphasize that in-person events help achieve business goals. Although hybrid and online events are on the rise, many organizers predict that in-person events will dominate in the coming years. Both organizers and attendees believe these events offer the best networking environments.
Innovation for Networking Events: The Role of Digital Business Cards
Despite the digital transformation of the past, many organizations are still using legacy approaches and software. However, digital business cards (or electronic business cards) offer an effective alternative to transform networking events. With 88% of traditional business cards discarded within a week and easily lost, digital business cards enable business connections to be more permanent and information to be shared instantly. In addition, digital business card platforms enable centralized control and target alignment of the best cards at every stage.
Benefits of Digital Business Cards
Digital business cards have many advantages before, during and after events:
- Before the event
- Planning: Each member of the team should have a digital business card and be aligned to the objectives. Digital cards offer event-specific benefits with customizable information.
- Company Image: Digital business cards can be customized to align with your brand's event theme. This ensures a professional look.
- Inside the Event
- Contactless Sharing: Digital business cards allow contactless sharing of information thanks to QR codes. This facilitates networking and helps collect potential customer data.
- Push Notifications: You can send push notifications to your team to inform them about mini-events and important meetings.
- Post Event
- Activation and Measurement: Digital business cards make it easy to track contact additions and other interactions after sharing.
- Tracking and Communication: Automatic integration into CRM reduces manual data entry and speeds up follow-up communication.
Sustainability of Trowas Digital Business Cards
Digital business cards are also an environmentally sustainable alternative. By avoiding disposable business cards, it reduces the amount of waste. You can also reduce your company's impact on the environment, for example by using digital business card providers that plant trees for each of their customers.
Digital business cards help businesses transform success and drive corporate innovation. They make networking easier and more efficient with contactless, instant sharing and customizable information. Although there are some alternatives (such as NFC cards), digital business cards are one of the best options due to their flexible and functional nature.
To learn more about corporate innovation and digital business cards, visit www.trowas.com.
