Unlike traditional marketing methods, guerrilla marketing is a marketing approach that aims to bring your brand to the forefront by using creative, remarkable and often unexpected strategies with low budgets. This method uses innovative and unusual ways to attract the attention of the target audience and increase brand awareness. It offers great opportunities especially for small and medium-sized businesses with limited budgets.

Unlike traditional marketing methods, guerrilla marketing is a marketing approach that aims to bring your brand to the forefront by using creative, remarkable and often unexpected strategies with low budgets. This method uses innovative and unusual ways to attract the attention of the target audience and increase brand awareness. It offers great opportunities especially for small and medium-sized businesses with limited budgets.

Main Features of Guerrilla Marketing

1. Creativity: Guerrilla marketing aims to create a big impact by using limited resources effectively. A good idea can reach large masses without the need for large budgets.
2. Unexpectedness: This marketing strategy uses surprising and remarkable methods that people are not used to. This increases the likelihood of your brand being noticed.
3. Interactivity: Guerrilla marketing usually aims to engage directly with your target audience. This is a great opportunity to create campaigns that can go viral on social media.
4. Arousing Emotion: By evoking strong emotional reactions in people, it makes the brand memorable.

Successful Guerrilla Marketing Examples

- McDonald's Pedestrian Crossing Campaign: Turning a pedestrian crossing into a giant French fry, McDonald's transformed an ordinary space in the city into an impressive marketing tool.
- Coca-Cola's Happiness Machine: Using Coca-Cola vending machines to distribute gifts to people, this campaign strengthened brand perception and went viral worldwide.

Pros of Guerrilla Marketing

1. Low Cost:

 Guerrilla marketing strategies usually aim to create a big impact with low budgets. Since it is based on creativity, there is no need for large production costs, which is a great advantage for small and medium-sized businesses.

2. High Interaction Potential:

Because it is innovative and unusual, it can easily attract the attention of the target audience. It has a high potential to spread rapidly and go viral, especially on social media platforms.

3. Increases Brand Awareness:

   An unexpected and creative campaign can leave a lasting impression on people's minds. Guerrilla marketing can help to get ahead of the competition by creating a strong brand image.

4. Creates an Emotional Connection:

   Campaigns that evoke a strong emotional response in people can create a deeper connection between the brand and the target audience. Fun, surprising or touching campaigns can increase people's loyalty to the brand.

Cons of Guerrilla Marketing

1. Unpredictable Results:

   A creative and bold idea may not always pan out as expected. The campaign may backfire, be misunderstood or not have the desired effect on the target audience.

2. Limited Target Audience:

   Guerrilla marketing is usually a strategy that appeals to a local or specific audience. When the goal is to reach large masses, the effectiveness of this strategy may be limited.

3. Can be Risky:

   Surprising and unusual campaigns can sometimes lead to misunderstandings. Campaigns that do not take into account sensitive issues or social norms can damage the brand's reputation.

4. Measurement Difficulties:

   Measuring the impact and return of guerrilla marketing campaigns may not be as easy as digital campaigns. More time and effort may be required to fully evaluate the effectiveness.

Guerrilla marketing strategy can bring great benefits to the brand when it is designed correctly, but its risks should also be considered. As Babel Advertising Agency, we evaluate these pros and cons while offering creative solutions and determine the right strategy for your brand.