H2H Marketing on LinkedIn

Marketing is no longer B2B, but H2H — human-centered. On LinkedIn, Babel, a Bursa advertising agency, explains how to build trust and visibility through effective H2H marketing strategies.

How to Use H2H Marketing on LinkedIn?

The language of marketing is changing. Until a few years ago, brands built communication strategies around “B2B” (Business to Business) or “B2C” (Business to Consumer). But today, the emerging approach is “H2H,” which means Human to Human marketing. Because people trust the sincerity of other people, not company logos.

Now, it is not the size of a company that stands out, but the faces, experiences, and stories behind it. Especially on professional networks like LinkedIn, personal brand and corporate brand can no longer be considered separately. So, how can we use H2H marketing effectively on LinkedIn? As Bursa advertising agency Babel, here are some suggestions:

1. Highlight Human Faces

When only a corporate account speaks for a brand, the messages may feel cold and distant. Instead, having company managers and team members active on LinkedIn builds trust. Employees’ personal content humanizes the brand.

2. Tell Stories

People remember stories more than product features. Customer experiences, an employee’s career journey, or the story of the company’s early days are at the heart of H2H marketing. Sharing authentic stories on LinkedIn is the most effective path to sincerity.

3. Communicate Openly

Sharing not only successes but also learning processes, mistakes, and gained experiences on LinkedIn creates a strong trust factor. Because people don’t trust flawless-looking brands, they trust transparent and realistic ones.

4. Prioritize Engagement

H2H marketing is not one-way communication. Responding to comments, asking questions, and being active in communities on LinkedIn creates trust and loyalty. A brand’s “openness to communication” supports the H2H spirit.

5. Share Leadership

If company founders, managers, or expert employees produce regular content on LinkedIn, the brand’s “human-centered” vision becomes stronger. People follow the leaders representing the company more than the companies themselves.

6. Provide Content Variety

Not just text, but also short videos, webinar announcements, and visual stories increase the power of H2H marketing on LinkedIn. Especially people speaking in front of the camera make the brand LinkedIn in the H2H Era

The distinction between B2B and B2C is fading. In today’s world, everyone communicates H2H — human to human. And LinkedIn is one of the strongest platforms for this communication.

If you want your brand to truly stand out on LinkedIn, don’t hide behind the corporate logo. Highlight human faces, real stories, and open communication.

Bursa advertising agency Babel guides brands on how to use H2H marketing on LinkedIn. If you want to increase your brand’s trust on LinkedIn and connect with people, contact us.