A Successful SEO Strategy
The way to have a successful website in the digital world is to rank high in search engines. Search engine optimisation (SEO) is one of the most effective methods of delivering your brand and content to your target audience. A Google-friendly site not only attracts more visitors, but also increases the credibility and awareness of your brand. So, how does SEO work and why is branded search and presence important in this process?
Branded Search (Awareness)
Branded search means that users reach you directly by typing your brand into search engines. This is very important to increase the awareness of your brand in the digital world and to gain a place in the minds of users. An increase in branded searches on Google is an indication that your brand is a recognised and trusted brand. Increasing branded search rates is a critical step for the long-term success of your SEO efforts.
Findability
The findability of your brand is related to how well you are crawled by search engines and how often you are shown. SEO efforts ensure that your site can be easily found by Google and other search engines. Findability should be at the centre of your SEO strategy to improve your ranking in search results and drive more organic traffic. If your site cannot be found, you may be missing out on potential customers.
What is SEO Work?
SEO (Search Engine Optimisation) is a set of technical and content-based improvement efforts to make your website perform better in search engines. SEO is done not only to rank higher in search results, but also to provide the most accurate content to your target audience and improve the user experience. Steps such as content optimisation, keyword analysis, technical SEO, increasing site speed are the basic components of SEO work.
How Do Search Engines Work?
Search engines are based on algorithms that crawl and index websites and then list results that match user queries. Search engines such as Google crawl each site, analyse their content and rank them to provide the most relevant results to the user. Criteria used in this process include factors such as keywords, content quality, links (backlinks), mobile compatibility and site speed. Understanding the working logic of search engines is important for you to create your SEO strategy correctly.
Basic Steps of a Successful SEO Strategy
To create a successful SEO strategy, it is necessary to follow the basic steps below:
1. Keyword Research: The starting point of SEO is to identify the right keywords. You should analyse which words your target audience searches for and optimise your content accordingly.
2. Content Optimisation: Quality content is a must for SEO. Your content should be informative, suitable for your target audience and enriched with keywords. In addition, elements such as titles, meta descriptions and image alt tags are also part of content optimisation.
3. Technical SEO: Improving the technical structure of your website directly affects SEO performance. You should work on technical elements such as page load speeds, mobile compatibility, URL structure and sitemap.
4. Backlink Strategy: Quality backlinks from other sites increase the authority of your site in the eyes of Google. Backlink building should be a strong part of your SEO strategy.
5. User Experience (UX): Google cares more and more about user experience. The fact that your site is user-friendly, fast, easy to navigate and mobile-friendly improves your SEO rankings.
Design Google Friendly Websites with Babel Agency
As Babel Agency, we design and develop SEO compatible websites. We offer creative and strategic solutions with our expert team to ensure that your brand ranks at the top of Google. If you want to increase the performance of your website and make your brand stand out in the digital world, contact us.
Babel Agency is with you for SEO solutions that will carry your brand to the future!
