In this age of rapid development of the digital world, the top ranking of a website in search engines is critical for a successful online presence. As Babel Agency, we develop comprehensive strategies on SEO (Search Engine Optimisation) to provide the best service to our customers in this field. In this article, we will share with you what SEO is, why it is important and the basic steps of being a Google-friendly site.
Awareness
The awareness of a website is related to how well your brand and site are recognised on the internet. High awareness allows users to easily remember your brand and prefer your site. You can use effective content strategies, social media campaigns and digital adverts to increase awareness.
Presence
Findability refers to how easily your site can be found in search engines. A good SEO strategy ensures that your site ranks high in search engines, making it easier for potential visitors to reach your site. Keyword optimisation, backlink building and a user-friendly web design are important to increase visibility.
What is SEO Work?
SEO (Search Engine Optimisation) is the technical and contextual arrangements made for a website to rank higher in search engines. SEO studies aim to attract more traffic by increasing the visibility of your site in organic search results. Keyword research, optimising meta descriptions, producing quality content and technical SEO arrangements are part of this work.
How Do Search Engines Work?
Search engines work by crawling and indexing websites. Search engine bots analyse the content and structure of your site and record this information in their databases. When users perform a search, search engine algorithms use this data to list the most relevant and relevant results. The purpose of SEO is to ensure that your site is better understood and evaluated by these algorithms.
Basic Steps of a Successful SEO Strategy
- Keyword Research: Determine which terms your target audience is searching for and use these keywords strategically in the content of your site.
- Quality Content Production: Create valuable and informative content for users. This helps search engines find your site more valuable.
- Technical SEO: Increase site speed, ensure mobile compatibility and make the structure of your site suitable for search engines.
- Backlink Creation: Obtain links (backlinks) from other quality sites to your site. This increases the authority of your site.
- Continuous Analysis and Update: SEO work is a continuous process. Monitor your performance and update your strategy using analytical tools.
As a result, a successful SEO strategy strengthens your online presence by making your site Google-friendly. As Babel Agency, we are proud to guide our customers in this process. Contact us to learn more about SEO work and how you can optimise your site. Let's work together to gain a strong place in the digital world.
