Ebru Group: Global Leader of Fashion and Quality
Operating since 1990 in the textile sector, Ebru Group is one of the leading companies in ready-to-wear, knitwear and knitwear production in Turkey. Ebru Group, which is the solution partner of distinguished brands in the global market, manufactures in its modern facilities with an understanding of respect for the environment and people. Leading fashion with its quality, trend and design-oriented products, Ebru Group has a wide customer network around the world with the latest technologies and flexible production processes.
Ebru Group's Digital and Corporate Transformation Journey
We provided a comprehensive 360-degree agency service in the process of reshaping Ebru Group's brand identity and digital presence. We produced solutions and coordinated the whole process in many different disciplines such as branding, logo renewal, corporate identity guide design, creative graphic designs, promotional film production and website design and software.
In this process, we adopted a minimal and elegant design language in many areas from brand strategy and logo basic principles to corporate documents and outdoor designs. This aesthetic approach strengthened Ebru Group's position in the sector and reflected the modern and innovative face of the brand. Especially with the website design and software that maximises user experience, we have created an effective brand presence both on digital platforms and in traditional environments.
With these efforts, Ebru Group has become even more remarkable as a strong global brand with both its visual identity and technological infrastructure.
Ebru Group Project Process
We carried out a comprehensive project to restructure Ebru Group's branding and digital transformation process. Our aim was to renew the existing brand identity of the company with a modern approach, increase its competitiveness in the global market and strengthen its digital presence. In this direction, we provided 360-degree agency services in many different disciplines such as branding, logo renewal, corporate identity design, creative graphic designs, promotional film production, website design and software.
Research and Strategy Development
Before starting the project process, we analysed Ebru Group's position in the sector and target audience in depth. We developed a brand strategy by prioritising the company's long years of experience, its strong business partnerships with the global market and its understanding of ‘respect for the environment and people’. We made strategic decisions to create a modern and elegant visual language that will further strengthen Ebru Group's position in the sector.
Brand and Logo Renewal
As a first step within the scope of the project, we redesigned Ebru Group's existing logo and brand identity. The new logo, which we prepared with a minimal and elegant design language, reflected the company's deep-rooted history and presented a modern visuality. The brand identity was recreated with basic design principles that emphasise the company's vision, values and strong position in the sector.
Corporate Identity Design
Consistent with the brand identity, we designed a comprehensive corporate identity guide ranging from corporate documents to outdoor designs. While offering a combination of simplicity and professionalism in document designs, we produced creative solutions that will increase the attractiveness of the brand in outdoor designs. Emphasising Ebru Group's principle of ‘respect for the environment and people’, we developed sustainability-oriented designs.
Creative Graphic Designs
We created creative graphic designs that reflect Ebru Group's strong stance in the global market. These designs were optimised to strengthen the company's image in both digital and physical environments. Colour palette, typography and visual elements were carefully selected to match the brand identity and stylish and impressive designs were developed to showcase the modern and innovative face of Ebru Group.
Website Design and Software
In order to strengthen the digital presence of the company, we designed a website that prioritises user experience. With a minimal and modern user interface, we enabled visitors to access information quickly and smoothly. We aimed to provide an excellent user experience from any device by giving importance to mobile compatibility and easy navigation in website design.
Our developer team utilised the most up-to-date technologies while developing the website software. By establishing a fast, reliable and flexible infrastructure, we ensured that Ebru Group has a strong presence in the digital field. SEO optimisation was also performed, increasing the company's online visibility and facilitating the acquisition of new customers.
Promotional Film Production
We produced a promotional film that will reflect Ebru Group's brand identity and vision in the best way possible. In the film, the company's global success, environmental awareness and quality production approach were prioritised. A film that strengthens the brand image was prepared with professional shots, modern editing techniques and remarkable visuals. This film has become an effective promotional tool that the company can use on various digital and traditional platforms.
Results
The comprehensive branding and digital transformation project we carried out for Ebru Group has further strengthened the company's position in both national and international markets. The results of our work throughout the entire process have increased the brand value of the company, strengthened customer relations and made its digital presence more effective.
Renewed Brand Identity and Logo Design
The renewed logo and corporate identity successfully reflect Ebru Group's modern, innovative and environmentally conscious image. The minimal and elegant design language clearly expresses the company's vision and values, while reinforcing the reliability and professionalism of the brand in the global market. This innovation has contributed to the increased recognition of Ebru Group in the sector and increased the prestige of the brand in the eyes of business partners and customers.
Increased Digital Visibility and Web Traffic
The redesigned website strengthened Ebru Group's digital presence with its user-friendly interface and mobile-friendly structure. Thanks to SEO optimisation, the website's ranking in search engines has increased significantly and organic traffic has increased by 35%. This increase expanded Ebru Group's visibility and reach on online platforms, paving the way for new customer acquisitions.
Strengthened Customer Interaction and Experience
The user experience improvements made on the website enabled visitors to access information easily and examine the services offered by the company more clearly. Visitors' in-site navigation time increased by 25 per cent and bounce rate decreased by 20 per cent. These data show that users spent more time on the website and their interest in Ebru Group's services increased.
Expanding Global Customer Portfolio
With the new corporate identity and digital strategies, Ebru Group attracted more attention in the global arena. These innovations in brand identity and website strengthened the company's relations with its existing customers and contributed to the acquisition of new business partners. The promotional film production has gained the trust of the target audience by showcasing the solutions offered by the company in an impressive way.
Increase in Brand Awareness
Innovations in corporate identity and digital platforms led to a significant increase in Ebru Group's brand awareness. A 40% increase was observed in the company's social media interactions, while the promotional film reached a wide audience and increased the visibility of the brand. This has been a major step in the company's strategy to expand its recognition in the global market.
Long Term Strategic Advantages
The corporate identity manual created during the project is a guide to ensure that Ebru Group maintains consistency in all future marketing and communication activities. The infrastructure improvements made for the website and other digital platforms have enabled the company to quickly adapt to technological changes and reinforced its competitive advantage.
General Evaluation
The results obtained from this project have further consolidated Ebru Group's leading position in the sector and expanded the company's influence in the global market. Ebru Group has reached a stronger and more competitive position both in the domestic market and in the international arena with its brand awareness, customer interactions and success on digital platforms.
This success is the result of a strategic transformation process that enhanced brand value and increased customer satisfaction.
How did we help?
Branding
- Brand Strategy
- Rebranding and Logo Design
- Visual Identity
- Corporate Identity Guide
WEB Site
- UI User Interface Design
- UX User Experience Design
- Mobile Design
- Front-End Software Development
- BABEL CMS Integration
Graphic Design
Production
- Photo Shoots
- Promotional Films
