Ilmek Tekstil: Sustainable and Healthy Sleep Experience
İlmek is a prominent company in the textile industry with more than 30 years of experience and specializes in the production of knitted fabrics. The company offers high quality products in different areas such as bedding fabrics and sportswear. İlmek's cotton mattress fabrics, with their breathable structure, help the mattress to be free from odor and bacteria by allowing moisture to escape and air to enter. İlmek aims to provide a healthy sleep experience by producing natural and environmentally friendly fabrics and adopts a sustainable approach.
İlmek Textile Project: Innovative Branding Process
Babel redesigned the visual world of İlmek, which has an important place in the production and export of knitted and bedding fabrics in Turkey. We provided comprehensive services such as branding, logo refresh and corporate identity guide design for İlmek and successfully coordinated the process.
During the branding process, we adopted a sleek and elegant design language suitable for the sector in corporate documents, communication identity and outdoor designs, based on the brand strategy and logo basic principles. The minimal design style allowed us to stand out effectively on all platforms. With these efforts, İlmek aims to increase its competitive power in the sector by achieving a modern and dynamic brand identity.
Ilmek Tekstil Project Process
As a major player in the production and export of knitted and bedding fabrics in Turkey, İlmek collaborated with Babel to renew its brand identity and modernize its visual world. During this comprehensive project process, all the steps required for the brand to achieve its strategic goals were meticulously planned and implemented.
Needs Analysis and Goal Setting
At the beginning of the project, a detailed analysis of İlmek's current brand status, target audience and market positioning was conducted. At this stage, İlmek's strengths, weaknesses and competitive advantages were identified and the necessary targets for brand renewal were set.
Brand Strategy Development
A brand strategy was developed in line with the defined objectives. This strategy clearly defined İlmek's value proposition, vision and mission, and created a roadmap to strengthen the brand's position in the market.
Logo Design and Renewal
As one of the cornerstones of the new brand identity, İlmek's logo was renewed. During the design process, a modern and elegant logo was created that reflects the brand's history and values. The color palette and typography used in the logo design were chosen to reinforce the brand's position in the sector.
Corporate Identity Guide Design
In line with the brand strategy and new logo, a corporate identity guide was developed. This guide covered elements such as corporate documents, communication identity and outdoor designs to ensure that İlmek presents a consistent look across all communication channels.
Minimal Design Approach
When creating the brand identity, the focus was on a minimal design language. This approach created a look that was both modern and sleek, while effectively drawing attention across all platforms. The simplicity and functionality of the design also improved the user experience.
Implementation and Coordination
While all design elements were being realized, continuous coordination was ensured throughout the process. The graphic design team prepared all corporate identity materials and promotional materials in line with the design language.
Results of the Stitch Textile Project
İlmek, a company known in Turkey for the production of knitted and bedding fabrics, is seeing the results of its extensive branding project with Babel. This process has led to significant changes and improvements in both the brand's internal and external communications.
Renewed Brand Identity
The new logo and corporate identity guide developed within the scope of the project modernized İlmek's brand identity and contributed to a stronger position in the sector. The minimal and elegant design language enhanced the brand's aesthetic perception and created a more professional image in the eyes of customers.
Increased Awareness
Thanks to the renewed brand identity and effective communication strategies, İlmek's visibility in the sector has increased significantly. More effective campaigns and promotions were carried out to reach the target audience, and brand awareness and recall were increased.
Improved Customer Experience
With the creation of the corporate identity guide, consistency was ensured across all İlmek's communication channels and the customer experience was improved. User-friendly materials positively affected customers' interactions with İlmek and increased their satisfaction rates.
Increased Competitiveness in the Sector
The new brand strategy and design elements strengthened İlmek's position in the market. With its emphasis on environmentally friendly and high quality products, the brand's competitiveness has increased and it has become more in demand in national and international markets.
Improved Communication and Collaboration
The renewed brand identity has also had a positive impact on İlmek's relationships with its business partners and suppliers. A modern and professional image has strengthened collaborations and paved the way for the establishment of new partnerships.
Achieving Long-Term Strategic Goals
With this project, İlmek has taken important steps towards achieving its long-term strategic goals. The new brand identity has been an effective tool for both maintaining the existing customer portfolio and capturing new markets.
As a result, the branding project with Babel has strengthened İlmek's market presence, increased brand awareness and improved the customer experience. This process aims to help İlmek achieve its future growth targets.
How did we help?
Branding
- Brand Strategy
- Rebranding and Logo Design
- Visual Identity
- Corporate Identity Guide
