Madam Niça: Meeting Point of Unique Flavors
Nourished by its roots, Madam Niça brings the rich flavors of the minority cuisine to your tables. From nomadic dishes to Levantine dishes, from Sephardic Jewish cuisine to Greek, Armenian, Cretan, Balkan and Ottoman dishes, the restaurant offers its guests unforgettable palate memories.
Madam Niça, which supports local production and brings the healthiest and most delicious crops of the new harvest from the field to the table, continues its story that started in Bozcaada in 2017 on the terrace of The Artisan Istanbul Mgallery hotel in Istanbul's Gümüşsuyu neighborhood, accompanied by a unique Bosphorus view. Founders Saada Delen and Oya Terzioglu named their restaurant Madam Niça to keep the name of the former owner Domeniça Hanım alive. Madam Niça brings together lovers of island and immigration cuisine.
Madam Niça: Comprehensive Brand Communications
The projects we realized for Madam Niça contributed to the creation of a strong visual and corporate identity for the brand. We designed a special logo that expresses the brand's unique structure with a visual icon, which is an important visual element in all the brand's materials. We also set the brand's corporate identity and visual standards, ensuring a consistent and professional look across all communication materials.
We increased Madam Niça's visibility and interaction by feeding its social media accounts with up-to-date information and attractive content. We developed an aesthetic website with a user-friendly interface that attracted visitors by providing information such as the event program and fair details.
Finally, we immortalized Madam Niça's elegant atmosphere and flavors with professional photography and video shoots. These visual materials are used as a valuable resource in promoting the brand. Thanks to all these comprehensive efforts, Madam Niça has built a strong brand image both locally and internationally.
Madam Niça Project Process
The project process for Madam Niça restaurant consisted of several phases to strengthen the brand's identity and effectively deliver a unique culinary experience.
Project Definition and Goal Setting
At the beginning of the project, we deeply analyzed Madam Niça's mission, vision and target audience. Focusing on the unique Ekalliyet cuisine offered by the restaurant, we identified the strategies needed to strengthen the brand's positioning.
Logo Design
We embarked on a comprehensive logo design process to express the brand's authenticity through a visual icon. The logo incorporates elements that reflect Madame Niça's cultural heritage and gastronomic diversity. The design was developed to be used as a key visual element in all brand materials.
Corporate and Visual Identity Design
By setting the brand's corporate identity and visual standards, we ensured a consistent and professional look in all communication materials. We adopted a stylish and elegant design language for corporate documents, menus, advertising materials and other communication tools.
Social Media Management
We actively managed the brand's social media accounts and fed them with up-to-date information and attractive content. We increased the visibility of the brand by creating effective social media campaigns to interact with the target audience.
Website Design and Software
We designed a user-friendly website for Madam Niça. By prioritizing aesthetic design and user experience, we created a platform that provides visitors with an event program, menu information and reservation options. The website strengthened the restaurant's digital presence.
Photography and Video Production
We immortalized the restaurant's stylish atmosphere and unique flavors through professional photography and video shoots. These visual materials were saved as valuable resources to be used both in the promotion of the brand and on social media and the website.
Evaluation of the Results
At the end of the project, we evaluated the impact of all the activities carried out. Data such as social media interactions, website traffic and customer feedback were collected. This data showed that Madam Niça strengthened its brand identity and strengthened its connection with the target audience.
This project process aimed to strengthen Madam Niça's gastronomic experience and consolidate the brand's position in the market. The successful completion of these works made the taste and experience offered by the restaurant to its guests even more special.
Results Achieved by the Madame Niça Project
Our comprehensive project for the Madam Niça restaurant aimed to strengthen the brand's identity and bring its gastronomic experience to a wider audience. The results achieved after the completion of the project have significantly enhanced Madam Niça's position in the market.
A Strong Brand Identity
The unique logo and corporate identity design we developed reflected Madam Niça's unique culinary culture and strengthened the brand perception. Ensuring consistency across all communication materials reinforced the professional image of the restaurant. This ensured that guests had a positive experience with the brand.
Increased Social Media Engagement
Strategic posts made within the scope of social media management led to a significant increase in the number of followers and interaction rates on Madam Niça's social media accounts. In addition to current content, visual posts highlighting gastronomic experiences contributed to establishing a strong bond with the target audience.
User Friendly Website
The user-friendly website designed for the restaurant provided an easy experience for visitors, creating a platform that was both informative and aesthetic. Features such as the event schedule, menu information and reservation process helped users learn more about the restaurant and make reservations. The website saw a significant increase in traffic and user interactions.
Contribution of Visual Content
Professional photography and video shoots contributed greatly to promotional activities by effectively capturing the atmosphere and flavors of the restaurant. These visual materials were used on platforms such as social media and the website, increasing the attractiveness of the experience offered by Madam Niça.
Customer Satisfaction and Feedback
Positive feedback from guests was also an important part of the project's results. Evaluations of the restaurant's ambience, presentations and overall experience helped Madam Niça achieve its goals and increase customer satisfaction. This positive feedback also increased brand loyalty.
Long Term Success
Madam Niça's established brand identity and marketing strategies not only delivered short-term results, but also laid a solid foundation for long-term success. The restaurant's gastronomic experience and cultural richness helped to create a deeper connection with the target audience.
The results from this project show that Madam Niça has succeeded in bringing its gastronomic heritage and cultural richness to a wider audience. The efforts are strengthening the restaurant's position in the sector, while allowing it to continue to offer guests an unforgettable experience. With the strategies planned for the next period, Madam Niça's growth journey will continue.
How did we help?
Branding
- Brand Strategy
- Visual Identity
WEB Site
- UI User Interface Design
- UX User Experience Design
- Mobile Design
- Front-End Software Development
- User Panel Software
- System and Server Management
Digital Marketing
- Digital Strategies
- Social Media Management
- Advertising Campaigns
- Digital Media Planning
Production
- Photo Shoots
- Promotional Films
- Product E-Commerce Photo Shoots
- Motion Graphics
