Online Boat Rental Platform for Blue Voyage Experience
Marinover is a platform that brings together those who want to rent or buy boats with boat owners. Established to make yacht vacations more accessible for travel enthusiasts, to make boat holidays one of the leading vacation options, and to provide an easy and reliable booking experience, Marinover allows you to quickly and easily rent a yacht from different destinations with just a few taps on your desktop and mobile device, offering the best verified yachts at the best prices.
As Babel Agency, we provided naming, logo design, brand strategy, visual brand identity, website design, and mobile application development services for Marinover. This project aimed to position Marinover as a prominent premium brand in the industry and to establish its recognition with a strong digital presence.
Marinover Project Summary
We developed a brand strategy aligned with Marinover's goals and values. This strategy aimed to strengthen the platform's position in the industry and establish effective communication with the target audience.
Naming:
We began the project by selecting a memorable and meaningful name that aligns with the platform's goals and vision. The name "Marinover" was chosen to reflect the platform's innovative and dynamic nature, combining the concepts of maritime and innovation.
Logo Design:
The MARINOVER emblem features a unique design that combines symbols of "Power" and "Trust." We designed a modern, simple, and impactful logo for the platform, emphasizing Marinover's identity in the maritime industry. The color palette and typography were selected to align with the brand's elegant and premium identity.
Visual Brand Identity:
The MARINOVER brand identity showcases innovation in the industry while reinforcing a strong image of trust and quality. To create the visual identity, we defined a color palette, typography, and other visual elements that are consistent with the logo. This visual identity was consistently used across all communication materials of Marinover.
Website Design:
We designed a user-friendly, interactive, and modern website for Marinover. A design line was created to appeal to its target audience and premium perception. The website includes information about the platform's services, benefits, and other necessary details. The design was customized to reflect Marinover's digital identity.
Mobile App Development:
We developed a customized mobile application tailored to Marinover's needs. This application includes features that enable users to easily rent or purchase boats. The mobile app was designed natively for both iOS and Android platforms, ensuring availability for users on various devices.
Results
By bringing together the creativity, strategic thinking, and technical skills of Babel Agency, the Marinover project helped the platform achieve a strong, impressive, and premium brand perception in the industry. This project, which has received praise from users and the sector, aims to expand Marinover's services to a wider audience while effectively connecting people interested in renting or purchasing boats with boat owners.
Babel Agency further solidified its success in the industry by winning prestigious awards from the Horizon Interactive Awards for the Marinover website design. This award is considered an indication of the agency's ability to produce projects that combine creativity, user experience, and technical skills excellently. The Marinover website was appreciated by the jury for its user-friendly interface, aesthetic design, and interactive features. Babel Agency's success is a result of its innovative approach and quality work in the digital field.
How did we help?
Branding
• Naming
• Brand Strategy
• Logo Design
• Visual Identity
Website
• UI User Interface Design
• UX User Experience Design
• Mobile Design
• Front-End Software Development
• User Panel Software Development
• Mobile App Development
• System and Server Management
Graphic Design
• Presentation Designs
• Campaign Designs
• Promotion Designs
• Textile Product Designs
