Global Supply and Distribution Network; Orex
OREX provides spare parts solutions for all vehicle groups with its 17 product categories, over 15,000 product varieties, strong logistics networks, up-to-date and wide product range, and well-equipped staff in the automotive spare parts sector. With over 40 years of experience, OREX operates in all 81 provinces of Turkey and more than 100 countries, shaping the heavy and light commercial sector by offering quality and durability in its products, reliability at every stage of the purchasing process, speed in its services, stocking operations, and after-sales support, thus appealing to all vehicle groups.
As Babel Agency, we provided logo design, corporate identity design, and website design services for Orex Global. This project aimed to strengthen the brand's position in the industry and improve its digital presence.
Orex Project Summary
Logo Design:
We designed a modern, simple, and memorable logo for Orex Global. The logo was crafted to reflect the brand's innovative and dynamic nature in the industry. Color selection and typography were chosen to align with the brand's corporate identity.
Corporate Identity Design:
To establish the brand's corporate identity, we determined a color palette, typography, and other visual elements that harmonize with the logo. This corporate identity was consistently applied across all communication materials.
Website Design:
We created a user-friendly, interactive, and modern website for Orex Global. The website served as a platform to introduce the brand's products and services and provide visitors with detailed information. The design was customized to reflect the brand's digital identity.
User Experience and Accessibility:
In the website's design, we prioritized user experience and accessibility. The site was developed responsively to be compatible with different devices and screen sizes. Additionally, an intuitive navigation structure was established to enable users to easily access information.
Results
The Orex Global project successfully strengthened the brand's corporate identity and improved its digital presence by combining the creativity and technical skills of Babel Agency. This project not only solidified Orex Global's position in the industry but also increased customer engagement with the brand.
How did we help?
Branding
- Logo Design
- Visual Identity
- Corporate Identity Guidelines
Website
- UI User Interface Design
- Mobile Design
- Front-End Software Development
