Maysan Mando: Over Half a Century of Experience
Founded in 1969 under the name Maysan, Maysan Mando is Turkey's first and largest shock absorber manufacturer. In 1997, it became a joint venture between Çukurova Holding and Mando Corporation, a subsidiary of the South Korea-based Halla Group, and was renamed Maysan Mando. Playing an important role in the development of the Turkish automotive industry, Maysan Mando cooperates with the world's largest main industry manufacturers. The product range covers a wide range of shock absorbers for passenger cars and light commercial vehicles, buses and trucks, as well as railway and military applications.
Visual Strategy and Services Developed for Maysan Mando
We developed a broad visual strategy for Maysan Mando, including a comprehensive corporate identity guide, communication materials and outdoor designs. We produced dynamic content to increase the brand's social media interaction and created the brand's corporate character with the character design we named “MAyro” and used it in communication channels.
By setting corporate identity and visual standards, we ensured a consistent appearance at events. Each design was prepared to reflect the quality and professionalism of Maysan Mando in areas such as posters, brochures, presentations and fair designs. By managing social media accounts, we brought up-to-date information and content to the target audience, thus increasing its visibility. We also designed animated films with motion graphics and produced an in-plant occupational safety film. These activities are aimed at reinforcing Maysan Mando's strong image.
Maysan Mando Project Process
The project process for Maysan Mando was meticulously planned to strengthen the brand's image and update its corporate identity. In the first phase, the current state of the brand was evaluated and a target audience analysis was conducted. This analysis was a critical step to consolidate Maysan Mando's position in the sector and gain a competitive advantage.
Corporate Identity Development:
Within the scope of the project, a comprehensive corporate identity guide was prepared for Maysan Mando. This guide formed the basis of the brand's visual language, ensuring consistent use of the logo, color palette, typography and other graphic elements. Corporate documents and communication materials were also designed accordingly, ensuring a professional look across all the brand's communication channels.
Character Design:
Another important step in the project process was to develop the brand's character design. The character we named “MAyro” was created to strengthen the brand's identity and increase interaction with the target audience. This character became an effective tool in the promotion of the brand by being used in various design areas.
Graphic and Creative Design:
Various graphic design projects such as posters, brochures, presentations, magazines, newspapers and catalogs were carried out to support the promotion of the brand. Each design was carefully crafted to reflect the quality and professionalism of Maysan Mando. We also strengthened the physical appearance of the brand with event and fair designs.
Social Media Management:
Maysan Mando's social media accounts were managed effectively to bring the brand's current information, products and services to the target audience. Dynamic content was produced and interaction was increased, thus significantly increasing the brand's visibility on social media.
Photography and Video Production:
In the final stages of the project, professional photography and video shoots were carried out to promote the brand's atmosphere and products. Animated films were designed with motion graphics and an in-plant occupational safety film was produced. These visual materials created valuable resources to be used in the promotion of the brand.
Maysan Mando Project: Results Achieved
The comprehensive project process carried out for Maysan Mando has radically transformed the brand's appearance and communication strategy, leading to many important results. These results strengthened the brand's position in the sector and paved the way for more effective communication with its target audience.
Strong Corporate Identity:
The corporate identity guide strengthened Maysan Mando's image in the industry by providing a consistent and professional look across all the brand's communication materials. Graphic elements such as the logo, color palette and typography reflected the brand values, while corporate documents and communication materials were aligned with the new identity. As a result, the brand's recognizability increased significantly.
Increased Social Media Engagement:
The management of Maysan Mando's social media accounts increased interaction rates. Thanks to dynamic content sharing and strategic communication targeting the target audience, brand visibility was increased. The number of followers and interaction rates on social media platforms showed the positive impact of the work done.
Innovative Character Design:
The creation of the “MAyro” character added a fun dimension to the brand's corporate identity. This character was used in various design materials and became an effective tool for establishing an emotional connection with the target audience. The recognition around the character enabled Maysan Mando to reach a wider audience on social media.
Successful Graphic Design Projects:
The graphic design projects realized effectively promoted Maysan Mando's products and services. Materials such as posters, brochures, magazines and catalogs were designed to reflect the brand's quality and professionalism. These projects reinforced the brand's image in the sector and attracted the attention of potential customers.
Enriched Visual Content:
Maysan Mando's atmosphere and products were showcased in an impressive way through photo shoots and video productions. In particular, animated films prepared with motion graphics helped the brand attract attention. These visual materials were used as valuable resources both on digital platforms and in physical promotions.
Increased Competitiveness:
As a result of all these efforts, Maysan Mando was able to increase its competitiveness in the sector. It strengthened its market presence by reaching both existing customers and potential new customers through innovative design and effective communication strategies.
Result
The project process realized for Maysan Mando has both strengthened the brand's internal identity and enabled it to communicate more effectively to the outside world. The results have created an important basis for the brand to achieve its future growth targets. Maysan Mando now continues to exist in the sector with a more innovative and competitive approach.
How did we help?
Branding
- Visual Identity
- Corporate Identity Guide
- Character Design
Graphic Design
- Presentation Designs
- Fair & Event Designs
- Promotion Designs
- Brochure and Catalog Designs
- Magazine and Newspaper Designs
- Promotion Designs
- Outdoor Designs
Digital Marketing
- Digital Strategies
- Social Media Management
- Advertising Campaigns
- Digital Media Planning
Production
- Photo Shoots
- Promotional Films
- Motion Graphics