Watch and Buy “Vibuy”
Vibuy is a video technology that enables brands to generate sales from video content and capture analytics from video and customer interactions.
You can add products to your cart or watch the video as if it were a normal video, or you can click on different things and see the details of the product and buy it.
So brands can sell directly from shoppable videos and create a metric for the performance of the video content. The new short form videos can also be combined with longer form content.
Vibuy reduces the number of steps required for a purchase. Simplifies the consumer's shopping experience. Turns video viewers into real buyers.
Vibuy is a video service that enables brands to generate sales from video content and capture analytics from customer interactions with video. Thanks to video tagging technology, consumers can click on an item in the video to buy the product. Fewer steps are needed for a purchase, an easier shopping experience and the conversion of video viewers into real buyers.
As Babel Agency, we provided a 360-degree service starting from the naming process of Vibuy, including logo design, brand strategy, visual identity, website design, social media management and visual production services. Vibuy makes a difference in the sector in transforming video viewers into real buyers with its user-friendly structure and technology that facilitates the shopping experience.
Project Summary
Naming:
In the first phase of the project, considering the target audience of the brand and its positioning in the sector, we determined a catchy and effective name as “vibuy”. The brand name Vibuy is a combination of the syllables of the English words video and purchase.
Logo Design:
A modern logo was designed to reflect the brand's identity and technology. The logo was designed to emphasize the digital and innovative nature of the brand.
Brand Strategy:
A brand strategy was developed in line with the brand's goals and values. This strategy aimed to strengthen the promotion and awareness of Vibuy and to establish effective communication with the target audience.
Visual Brand Identity:
The color palette, typography and other visual elements were defined to create the visual identity of the brand. This visual identity was used consistently across all of Vibuy's communication materials.
Website Design:
A user-friendly website was designed that introduces Vibuy's technologies and features in a detailed and striking way. The website has a modern and technological design that reflects the brand's digital identity.
Social Media Management:
Social media strategies were developed to manage the brand's social media presence and interact with the target audience. These strategies aimed to increase brand awareness and strengthen customer loyalty.
Visual Production:
Visual materials were produced to promote the brand. These materials were used to effectively communicate the brand's message and leave a strong impression on the target audience.
Results
The results of the Vibuy project helped the brand gain a strong presence in the digital world and increase its interaction with users. First, as a result of the naming process of the project, the name Vibuy emerged as a name that is both memorable and clearly expresses the services offered by the brand. This name, which is a combination of the words video and purchase, directly reflects the brand's core function and has made a difference in the sector.
The logo design reflects the digital and innovative structure of the brand with a modern approach, and the logo is visually recognizable and emphasizes the technological features of the brand. The visual brand identity and logo were used consistently in both digital and printed materials, contributing to the strengthening of the brand image.
Within the framework of the brand strategy, the strategic steps identified to establish effective communication with the target audience and increase awareness of Vibuy were successfully implemented, which played a critical role in achieving the brand's goals.
The website design, with its user-friendly interface and modern structure, promoted the technologies offered by the brand in the most effective way, providing visitors with both information and the opportunity to shop easily. As a result, a significant increase in website visitor traffic and user satisfaction was achieved.
With social media management, Vibuy's digital presence was strengthened, social media interactions were increased with content that appeals to the right target audience, and customer loyalty was improved. The visual production work conveyed the brand message in a strong and clear way, giving Vibuy an impressive and professional look.
As a result of this project, Vibuy has become a powerful brand that stands out in the industry, facilitates digital sales processes and transforms video viewers into real buyers.
How did we help?
Branding
- Nomenclature
- Brand Strategy
- Logo Design
- Visual Identity
WEB Site
- UI User Interface Design
- UX User Experience Design
- Mobile Design
- Front-End Software Development
- User Panel Software
- System and Server Management
Graphic Design
- Presentation Designs
- Brochure Designs
- Banner Designs
Digital Marketing
- Digital Strategies
- Social Media Management
- Advertising Campaigns
- Digital Media Planning
Production
- Promotional Films
- Motion Graphics
