Experience Since the 1960s: HUBA Group
Specializing in wholesale distribution of spare parts for commercial vehicles, particularly MAN and Mercedes-Benz brands, since 1997, HUBA Group brings together numerous companies in the automotive sector with over 60 years of experience. With the goals of creating a unified brand umbrella, reflecting the group's strength through a new brand, enhancing its reputation, and managing communication effectively, HUBA positioned all its brands under the HUBA structure.
As Babel Agency, we conducted naming, logo, corporate identity design, and visual identity work for HUBA, the umbrella organization of Hıdırusta. This project aimed to strengthen the brand's position in the industry and solidify its corporate identity.
HUBA Project Summary
Naming:
We began the project by selecting a memorable and meaningful name that aligns with the brand's goals and vision. The name "HUBA" was chosen to reflect the brand's umbrella organization identity and unifying structure.
Logo Design:
We crafted a modern, sleek, and impactful logo for HUBA. The logo was designed to emphasize the brand's innovative and trustworthy nature. The color selection and typography were determined to align with the corporate identity.
Corporate Identity Design:
To establish the brand's corporate identity, we defined a color palette, typography, and other visual elements that complement the logo. This corporate identity was consistently applied across all communication materials.
Visual Identity Work:
Various design initiatives were undertaken to enhance the brand's visual identity. These efforts aimed to increase interaction with the target audience and elevate brand awareness.
Results
By bringing together the creativity and design skills of Babel Agency, the HUBA project successfully strengthened the brand's corporate and visual identity. This project not only reinforced HUBA's position in the industry but also contributed to establishing a strong image as the umbrella organization of Hıdırusta.
How did we help?
Branding
- Naming
- Brand Strategy
- Logo Design
- Visual Identity
- Corporate Identity Guidelines
