Leading the Metal Processing Sector in Turkey: Yaşalar
Since its establishment, Yaşalar has been among the pioneering companies in Turkey's metal processing sector, adhering to principles of high quality and on-time delivery. The company operates in various fields, primarily in the automotive and furniture industries. Starting with its first export to Germany in 1992, its international journey has evolved into a vast export network covering 90% of its revenue. Today, Yaşalar reaches over 150 locations in 15 countries across 4 continents. Its key strength lies in its ability to serve sectors requiring diverse expertise and respond swiftly and flexibly to customer demands.
As Babel Agency, we provided comprehensive services to Yaşalar in their brand renewal process. Our project included corporate identity guidelines, creative design, social media management, website design and development, as well as professional photography and video production.
The renewed corporate identity guidelines for Yaşalar ensured consistent representation across all communication channels. Our creative design work transformed the brand's visual identity into a modern and captivating one. Through social media management, we strengthened Yaşalar's digital presence and increased interaction. The redesigned website highlighted the brand's online identity with user-friendly interfaces and advanced software features.
Additionally, we produced compelling photo and video content to tell the brand's story. These contents reinforced Yaşalar's professional image in the industry and enhanced customer interactions. As Babel Agency, we provided Yaşalar with strategic partnership throughout their renewed brand identity and digital transformation journey.
Yaşalar Project Process
Our collaboration with Yaşalar aimed to renew the brand's corporate identity and strengthen its digital infrastructure. Our project process consisted of several stages, including strategic planning, creative design, digital marketing, and multimedia production.
Project Process Stages:
Strategic Planning and Analysis:
We conducted a detailed analysis of Yaşalar's current brand identity and its position in the market. Based on the brand's goals and needs, we developed a strategic plan.
Corporate Identity and Creative Design:
The renewed corporate identity guide ensured consistent and professional representation of the brand across all communication channels. We created a modern corporate identity by working on the logo, color palette, and typography.
Our creative design work included developing brochures, business cards, letterheads, and other advertising materials for the brand.
Website Design and Development:
We designed a user-friendly, aesthetically pleasing, and functional website. The site was equipped with responsive (mobile-friendly) features and supported by SEO-friendly content.
Backend and frontend development of the website were carried out using the latest web technologies.
Social Media Management and Digital Marketing:
We developed social media strategies to enhance the brand's online visibility. Regular and interactive social media content was prepared to engage with the audience.
Digital advertising campaigns and content marketing activities were employed to maximize the brand's reach to the target audience.
Photography and Video Film Production:
Professional photo shoots were conducted to create visual materials for the brand's products and services. These images were used in marketing and promotional activities.
We produced video films for company profiles, service introductions, and events. These videos were considered as content that conveyed the brand's story and increased customer engagement.
Results
This comprehensive project conducted for YAŞALAR strengthened the brand's position in the industry and successfully completed its digital transformation. The renewed brand identity and developed digital infrastructures enhanced customer experience and increased the effectiveness of marketing activities. Babel Agency is delighted to have provided strategic partnership throughout YAŞALAR's transformation process and to witness the successful outcomes of the project.
As Babel Agency, our comprehensive brand renewal and digital transformation project for YAŞALAR significantly strengthened the brand's position in the industry and substantially enhanced its digital presence. Our project offered a wide range of services, from corporate identity to digital marketing strategies, professional multimedia content production to website development.
Strengthened Brand Identity:
The renewed corporate identity and logo design positioned YAŞALAR as a modern, professional, and innovative brand. This innovation allowed for consistent and effective representation of the brand across all communication channels.
Optimized Website:
The user-friendly, aesthetic, and functional new website significantly improved the user experience. Equipped with mobile-friendly features, the site facilitated easy access from any device.
Increased Digital Interaction:
The developed social media strategies and active digital marketing efforts increased the brand's online visibility and interaction. These efforts facilitated more effective communication with the target audience and strengthened brand awareness.
Professional Content Production:
High-quality photo and video productions were used to effectively showcase YAŞALAR's products and services. These contents supported marketing and promotional activities while increasing customer engagement.
SEO and Ranking Improvements:
The SEO-friendly content development and technical optimization efforts for the website ensured higher rankings on search engines. This led to a noticeable increase in organic search traffic.
The project conducted by Babel Agency was a strategic investment that enhanced YAŞALAR's competitiveness in both local and international markets. The successful outcomes of the project highlight our agency's expertise and creativity.
How we helped?
WEB Site
- UI User Interface Design
- UX User Experience Design
- Mobile Design
- Front-End Software Development
- BABEL CMS Integration
Graphic Design
- Promotional Designs
- Presentation & Catalog Designs
- Event Designs
- Social Media Contents
Production
- Factory Introduction Films
- Motion Graphics
