We know that you've heard SEO before maybe tons of time but this time is completely different than others.
Because you are going to read what is SEO from Babel Agency authors, It actually means we are going to grab this title with over 20 years of experience.Before we are going to deep into SEO , lets look at closely what is actually SEO.
What is actually SEO ?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. It is very important to understand what is SEO optimization & how it helps in the digital marketing of your business.
There are various reasons & necessities why SEO is important.
There are three main elements that go into SEO: quality of traffic, quantity of traffic, and organic results.
Quality of traffic refers to whether or not your core targeted audience is coming to your site and receiving the information they were looking for.
- Quantity of traffic refers to the numbers associated with traffic. Once you have a consistently high stream of quality visits, the more traffic, the better.
- Organic results are the pieces of content that show up on a search engine results page (SERP) because of good SEO practices.
- Organic traffic mostly differs from ad space on a page that sites need to pay to fill. Other types of traffic your business can generate are direct traffic,which is when the visitor has the exact URL, and social traffic, which is when someone follows a link to a page from a social media post.
We hope it is crystal clear now how effects SEO our website and lets look at the outputs of SEO effects.
5 Benefits of SEO
1. User-Friendly Websites
SEO will help business owners create a faster, smoother, and user-friendlier website.
Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views.
Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions,solve their pressing issues and helps them find exactly what they’re looking for on your site.
2. Improvement of traffic for the most relevant searches
If you are not utilizing local SEO, this could mean that you are competing for space in the search results with competitors and other businesses.Chances of your business getting unnoticed or passed over are high, but with local SEO, you’ll have potential customers clicking on your website to see your products.
3. You Won’t Need to Pay for Ads
Organic rankings in Google are based on an algorithm for matching the best content for a specific keyword.
This means that you can create relevant content that can lead interested customers to your site for weeks or months.
Although you could buy ads that can do the same thing, you won’t be spending nearly as much for SEO, and it will be more effective in the long run.Even though you may have to hire an SEO agency, if you’re not big on DIY, the cost of creating high-quality content will be much less than using ads.
Plus, once you have the content, it can be used for years, rather than needing to create brand new ads every few months.
Although you will eventually need to update your website content, the time and cost will be much more valuable to you than short ads attempting to attract an audience to your brand
However, if you do decide to use SEO and PPC ads combined, you’ll only be strengthening your online presence for potential customers to discover you with.
4. Build Brand Awareness And Credibility
It is not by accident that over the years Google has become the most popular search engine on the internet—people trust it.
As such, a high ranking on Google is bound to increase your business credibility. According to data from Backlinko, over 31 percent of people who make a search on Google click on the very first listing.
5. SEO influences purchasing decisions
SEO significantly influences purchasing decisions.
This is because of the developed trust and credibility mentioned in our prior points.
Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web.